People don’t choose the best products. They choose what other people chose first. Social proof is powerful. That’s why it’s dangerous. Chapter 4 of The Art of Thinking Clearly is a reminder to build and buy based on value — not applause.
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People don’t choose the best products. They choose what other people chose first. Social proof is powerful. That’s why it’s dangerous. Chapter 4 of The Art of Thinking Clearly is a reminder to build and buy based on value — not applause.
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