Startup Launch Timeline: 30 Days Before and After Going Live

A launch is more than launch day. The work in the weeks before and after determines whether you get a spike that fades or sustained traffic. Here’s a 30-day-before, 30-day-after timeline that works for B2B and SaaS.

30 days before launch

• Landing page and waitlist: Clear value prop, signup form, basic SEO.
• Prep submission assets: Logo, 2–3 screenshots, description, tagline. Use our startup directory submission checklist.
• Choose channels: Product Hunt (or not), directories, communities. See Product Hunt vs startup directories.
• Line up supporters: Friends, early users, community members who can upvote or share.

Launch day

• Go live where it matters: Directories first (evergreen), then PH or other one-day platforms if you chose them.
• Share in communities:Indie Hackers, Slack, Twitter—where you’re already active.
• Respond and iterate: Answer questions, fix bugs, thank supporters in real time.

30 days after launch

• Add more directories: Expand to 10–15 quality listings. See how many directories to submit to.
• Content and SEO: First blog posts, integration docs, comparison pages.
• Collect feedback: User interviews, NPS, support tickets—fuel for iteration.
• Verify indexing: Ensure directory and product pages are in Google. If not, fix startup listing not showing.

Bottom line

Launch is a process, not a moment. Prep 30 days before, execute on launch day, and invest 30 days after in directories, content, and feedback. Evergreen channels outlast one-day spikes.